A guest blog post by Lara Brockie of Lara Brockie Consulting Ltd. In June this year, Boeing announced plans to transfer a large part of their shared services group from Puget Sound in Washington State to Mesa, Arizona, affecting hundreds of jobs. This initiative is...
Last time I discussed the four types of business buyers. One astute reader replied back to me that it is one thing to know who these people/roles are, but another to know how to sell to them. Well… I purposely didn’t write anything on that topic because it’s in my...
If you’ve been in a sales role, you’ve dealt with this before. If you haven’t been in a sales role, and are starting up your consultancy, you will soon be in a position where you must identify the business buyers for your services. I was working with a large health...
One of the key elements you need when starting your own coaching, consulting or freelancing business is a Unique Value Proposition. The average attention span of a human being is 8 seconds. Therefore it’s important that you can explain your business, your audience,...
“Personality is to a man what perfume is to a flower” – Charles M. Schwab When you first started your career, you may have felt that your job was a good match for your personality. Now, after so many years performing the same tasks you may feel burnt out, or the...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkRead more