A guest blog post by Lara Brockie of Lara Brockie Consulting Ltd. In June this year, Boeing announced plans to transfer a large part of their shared services group from Puget Sound in Washington State to Mesa, Arizona, affecting hundreds of jobs. This initiative is...
Last time I discussed the four types of business buyers. One astute reader replied back to me that it is one thing to know who these people/roles are, but another to know how to sell to them. Well… I purposely didn’t write anything on that topic because it’s in my...
If you’ve been in a sales role, you’ve dealt with this before. If you haven’t been in a sales role, and are starting up your consultancy, you will soon be in a position where you must identify the business buyers for your services. I was working with a large health...
One of the key elements you need when starting your own coaching, consulting or freelancing business is a Unique Value Proposition. The average attention span of a human being is 8 seconds. Therefore it’s important that you can explain your business, your audience,...
“Personality is to a man what perfume is to a flower” – Charles M. Schwab When you first started your career, you may have felt that your job was a good match for your personality. Now, after so many years performing the same tasks you may feel burnt out, or the...
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